Definitions from Wiktionary (stopping power)

▸ noun:  The ability of a weapon (typically a firearm or other ranged weapon) to rapidly incapacitate or immobilize a target.
▸ noun:  (advertising) A research measure that captures a print advertisement's ability to grab the attention of the reader; also known as the attention rating.
▸ noun:  (particle physics) The retarding force exerted on a high-energy particle by interactions with the medium through which it passes.



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