Might mean (unverified): Content designed to encourage sharing.
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We found 2 dictionaries that define the word sharebait:

General (2 matching dictionaries)
  1. sharebait: The Word Spy
  2. sharebait: Wiktionary

Definitions from Wiktionary (sharebait)

noun:  (Internet, informal, derogatory) Website content that exists only to be shared, aimed at generating advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines to attract click-throughs.

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