Usually means: Control over commercial use of identity.
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We found 4 dictionaries that define the word right of publicity:

General (3 matching dictionaries)
  1. right of_publicity: Wiktionary
  2. right of_publicity: Dictionary.com
  3. Right of publicity: Wikipedia, the Free Encyclopedia

Business (1 matching dictionary)
  1. Glossary of Legal Terms (No longer online)

Definitions from Wiktionary (right of publicity)

noun:  (law) The right of an individual to control the commercial use of his or her name, image, likeness, or other identifying characteristics.

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