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We found 2 dictionaries that define the word purplewashing:

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  1. purplewashing: Wiktionary
  2. Purplewashing: Wikipedia, the Free Encyclopedia

Definitions from Wiktionary (purplewashing)

noun:  The practice of presenting something as feminist, particularly a political action, in order to soften or downplay aspects of its reputation considered negative or as a justification for economic, political, xenophobic or racist goals.

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