Might mean (unverified): Exploiting LGBTQ+ issues for profit.
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We found 2 dictionaries that define the word pinkwash:

General (2 matching dictionaries)
  1. pinkwash: Wiktionary
  2. Pinkwash (band): Wikipedia, the Free Encyclopedia

Definitions from Wiktionary (pinkwash)

verb:  (transitive) To cover in a coat of pink paint.
verb:  (transitive) To promote consumer goods and services using support of breast cancer-related charities.
verb:  (LGBTQ, transitive) To tout the gay-friendliness of something in an attempt to downplay or soften aspects of it considered negative.

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