Usually means: Attacking opponent's character or record.
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We found 5 dictionaries that define the word negative campaigning:

General (3 matching dictionaries)
  1. negative campaigning: Collins English Dictionary
  2. negative-campaigning: Wordnik
  3. Negative campaigning: Wikipedia, the Free Encyclopedia

Computing (2 matching dictionaries)
  1. Negative campaigning, Negative campaigning: Encyclopedia

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Definitions from Wikipedia (Negative campaigning)

▸ noun:  the process of deliberately spreading negative information about someone or something to worsen the public image of the described.


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