Usually means: Imitating for effect, often superficially.
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We found 6 dictionaries that define the word gimmicking:

General (4 matching dictionaries)
  1. gimmicking: Merriam-Webster
  2. gimmicking: Wiktionary
  3. gimmicking: Dictionary.com
  4. gimmicking: TheFreeDictionary.com

Business (1 matching dictionary)
  1. gimmicking: Legal dictionary

Computing (1 matching dictionary)
  1. gimmicking: Encyclopedia

(Note: See gimmick as well.)

Definitions from Wiktionary (gimmick)

noun:  A trick or device used to attain some end.
noun:  A ploy or strategy used to attract attention or gain traction.
noun:  (electronics) A gimmick capacitor.
noun:  (Philippines) A night out with one's friends.
verb:  To rig or set up with a trick or device.
▸ Also see gimmick


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