Might mean (unverified): Trademark becomes common product name.
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We found 2 dictionaries that define the word genericization:

General (1 matching dictionary)
  1. genericization: Wiktionary

Slang (1 matching dictionary)
  1. Genericization: Urban Dictionary

Definitions from Wiktionary (genericization)

noun:  (uncountable, countable) The process of becoming generic; an instance of it.
noun:  (uncountable, law) With respect to a trademark, the act or process of becoming so widely identified as a reference for a type of product as to cease representing a particular brand or manufacturer of that type of product.
noun:  (countable) An instance of this act or process; a generic name thus created.

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