Definitions from Wiktionary (extended problem-solving)
▸ noun: (marketing) The situation where a potential consumer looks for the best good or service in an unfamiliar, expensive, or infrequently-bought category, requiring a great deal of research.
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▸ noun: (marketing) The situation where a potential consumer looks for the best good or service in an unfamiliar, expensive, or infrequently-bought category, requiring a great deal of research.
Similar:
optioneering,
emerging market,
niche marketing,
marketing research,
market research,
sales resistance,
shopping,
marketing,
long tail,
consultative selling,
more...
Opposite:
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