Usually means: Sensational headlines enticing urgent clicks.
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We found 4 dictionaries that define the word clickbait:

General (4 matching dictionaries)
  1. clickbait: Merriam-Webster.com
  2. clickbait: The Word Spy
  3. clickbait: Wiktionary
  4. Clickbait (TV series), Clickbait (film), Clickbait: Wikipedia, the Free Encyclopedia

Definitions from Wiktionary (clickbait)

noun:  (Internet marketing, derogatory) Website content that is aimed at generating advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines to attract click-throughs; such headlines.
verb:  To add clickbait to a web page; to direct clickbait at someone.

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