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We found one dictionary that defines the word click bait:

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  1. click-bait, click bait: Wiktionary

Definitions from Wiktionary (click bait)

noun:  Alternative form of clickbait [(Internet marketing, derogatory) Website content that is aimed at generating advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines to attract click-throughs; such headlines.]

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