Definitions Related words Mentions
We found 3 dictionaries that define the word The medium is the message:

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  1. The medium is the message: Dictionary.com
  2. The medium is the message, The medium is the message: Wikipedia, the Free Encyclopedia

Definitions from Wikipedia (The medium is the message)

noun:  "The medium is the message" is a phrase coined by the Canadian communication theorist Marshall McLuhan and the name of the first chapter in his Understanding Media: The Extensions of Man, published in 1964.Originally published in 1964 by Mentor, New York; reissued 1994, MIT Press, Cambridge, Massachusetts with an introduction by Lewis Lapham McLuhan proposes that a communication medium itself, not the messages it carries, should be the primary focus of study.


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