n
(Sri Lanka) The bringing of land under cultivation.
n
(chiefly politics) A villainization campaign.
v
(business, politics) To tout a business or organization's commitment to social responsibility, and to use this perception for public relations and economic gain; to present a humanitarian front in this manner.
v
(rare) To rebrand, cover up or divert attention from amoral, illicit or criminal activities by establishing partnerships or connections with legitimate, value-based organizations e.g. NGOs.
n
(informal) A backlash against environmental concerns.
v
To disseminate such information about (something). Most often used to tout technologies, products, or ways of doing things that seem environmentally friendly but are actually not.
n
Acts of cleaning intended more for the purpose of making an area appear safe and clear of disease-causing agents than actually so.
n
The whitening of a black race.
v
(LGBT) To tout the gay-friendliness of something in an attempt to downplay or soften aspects of it considered negative.
n
The practice of presenting something as feminist, particularly a political action, in order to soften or downplay aspects of its reputation considered negative or as a justification for economic, political, xenophobic or racist goals.
n
(LGBT) The practice of a company presenting itself as gay-friendly to improve its brand image.
n
The practice of a state, organization, political party or company presenting itself as progressive and concerned about social equality and justice, in order to use this perception for public relations or economic gain.
v
To use sporting events to improve a polity's reputation, especially to distract from human rights abuses.
n
The act of removing or omitting nonstraight sexual orientations from an account of a person, relationship, or situation.
v
To engage in the sustainability analogue of greenwashing.
n
(politics) A campaign to paper over unfavorable elements.
v
To become wood, or woodlike.
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