n
The symbolic identity, represented by a name and/or a logo, which indicates a certain product or service to the public.
n
(marketing, Internet) A company's online brand personality, which is a summary of what users are saying online about the organization and its brands.
n
(advertising) A consumer's perception of a brand.
n
(advertising) The degree to which the consumer understands a commercial's message is for a specific brand of product rather than the product category.
n
(advertising) the degree to which an advertiser alters consumer perceptions of a brand without alienating the consumer by creating messages that do not fit with the brand's image.
n
Alternative spelling of brand name [A trade name.]
n
An application developed by a business to market its brand.
n
Alternative form of brand name [A trade name.]
n
The range of brands available in the market or a specific market segment, especially considered collectively as a cultural phenomenon.
n
(advertising) The promotion of goods or services by associating them with popular events.
n
The level of brand recognition or market share enjoyed by a product, service, or company.
n
The combination of two or more well-known brands for marketing purposes, to strengthen one another's preference or purchase intentions, or to reach a broader audience.
adj
established (when followed by a date, often written before (or after) companies' names or brands on their logotypes)
n
(marketing) A small group of brands that consumers consider before making a purchase.
n
A product sold under a generic name.
n
(business, law) A successful brand name or trademark that has come to refer to the generic class of objects rather than the specific brand type.
n
An image or brand (typically a corporate one) created for an international audience.
n
(economics) Global Trade Item Number
n
A brand name that is associated with or owned by a place of business (often a supermarket - or other chain) that sells products under that name, usually for less money than other brands.
n
A genericized trademark.
n
(business, in company names) import and export
n
A logo that is the mark of a business or service.
n
(marketing) An enhanced brand that inspires love and respect in consumers.
n
A brand or make of a manufactured product, especially of a motor car (in contradistinction to a model).
n
(marketing) An overarching brand on which a range of products or services are based.
n
(obsolete, law) Goods taken in such a manner.
n
A trademark, or a distinctive name for a brand, or for a range of products by a single manufacturer
adj
(business) describing goods sold by or to an OEM
n
(marketing) A brand other than a famous one, for a product or service for which a famous brand exists.
adj
Alternative form of on-brand. [(marketing) Serving the public image which a company seeks to associate with its product.]
adj
(marketing) Serving the public image which a company seeks to associate with its product.
n
(UK) A brand name that is associated with or owned by a place of business (often a supermarket - or other chain) that sells products under that name, usually for less money than other brands.
n
A successful brand name or trademark that has come into general use to refer to the generic class of objects rather than the specific brand type, without the exclusive rights to said product being lost by the parent company.
n
The association of a new brand, trademark, image, or appearance with a product or service.
n
(US, insurance, business) An item to be used as a subcomponent and tested for safety by Underwriters Laboratories ("UL"); the item will have a special trademark of UL.
n
A trademark that has been officially registered with the government by its owner. Indicated by the symbol ®.
n
(law) A trademark denoting the source of a service rather than a product.
n
Alternative form of service mark [(law) A trademark denoting the source of a service rather than a product.]
n
The marketing-sponsored association of sound(s) with a given product
n
A unique series of letters assigned to a company or other security for trading purposes.
n
(US) A brand name that is associated with or owned by a place of business (often a supermarket - or other chain) that sells products under that name, usually for less money than other brands.
n
An extremely popular brand.
n
(advertising) The awareness of a brand in a consumer who, without prompting, names that brand first when asked to list all the advertisements they recall seeing in a general product category over the past 30 days.
n
(law) Those characteristics of the visual appearance of a product or its packaging that may be registered and protected from use by competitors in the manner of a trademark.
n
Alternative spelling of trademark [A word, symbol, or phrase used to identify a particular company's product and differentiate it from other companies' products.]
n
The name under which a business or firm operates.
adj
Registered as a trademark.
n
One who trademarks something.
adj
(computing) An unbranded product – a brand name product which has had a white label applied to remove branding so that it can be resold for cheaper without undercutting the value of the brand.
adj
Describing a non-branded product manufactured by one company and sold by another, especially by a supermarket as a basic or economic alternative to a branded product.
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