Desire to hold cash assets.

Potential difficulty converting assets to cash.

Measures company's ability to pay.

Measures ability to meet obligations.

Interest rates low, spending stalled.

Shortage of cash or assets.

In business, economics or investment, market liquidity is a market's feature whereby an individual or firm can quickly purchase or sell an asset without causing a drastic change in the asset's price.

Extra return for illiquid investments.

In economics, a liquidity constraint is a form of imperfection in the capital market which imposes a limit on the amount an individual can borrow, or an alteration in the interest rate they pay.

Tightened access to cash, credit.