Usually means: Targeted postal mail marketing material.
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We found 7 dictionaries that define the word Direct Mailer:

General (7 matching dictionaries)
  1. direct mailer: Vocabulary.com
  2. direct-mailer: Infoplease Dictionary
  3. direct-mailer, direct mailer: Dictionary.com
  4. direct mailer: Rhymezone
  5. direct mailer: FreeDictionary.org
  6. direct mailer: Mnemonic Dictionary
  7. direct mailer: TheFreeDictionary.com

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Definitions from WordNet (direct mailer)

▸ noun:  a distributor who uses direct mail to sell merchandise


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