Usually means: Products branded by retailers themselves.
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We found 11 dictionaries that define the word private label:

General (8 matching dictionaries)
  1. private label: Longman Dictionary of Contemporary English
  2. private label: Merriam-Webster
  3. private label: Oxford Learner's Dictionaries
  4. Private-Label, Private-label, private-label: Wordnik
  5. private label: Infoplease Dictionary
  6. private label: Dictionary.com
  7. Private Label, Private-label, Private label: Wikipedia, the Free Encyclopedia
  8. private label: Wiktionary

Business (2 matching dictionaries)
  1. MoneyGlossary.com (No longer online)
  2. BusinessDictionary.com (No longer online)

Computing (1 matching dictionary)
  1. Private-label, private label: Encyclopedia

Definitions from Wiktionary (private label)

noun:  Synonym of own brand
verb:  (transitive, of a manufacturer or other maker) To produce (something) and apply a private label to it; to make (something) under a private label.

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