Usually means: Tailoring experiences to individual preferences.
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We found 14 dictionaries that define the word personalization:

General (10 matching dictionaries)
  1. personalization: Merriam-Webster
  2. personalization: Oxford Learner's Dictionaries
  3. personalization: Collins English Dictionary
  4. Personalization, personalization: Wordnik
  5. personalization: Wiktionary
  6. personalization: Dictionary.com
  7. Personalization: Wikipedia, the Free Encyclopedia
  8. personalization: TheFreeDictionary.com

Business (3 matching dictionaries)
  1. Personalization: E-Commerce and Marketing Dictionary of Terms
  2. personalization: Legal dictionary
  3. BusinessDictionary.com (No longer online)

Computing (1 matching dictionary)
  1. personalization: Encyclopedia

(Note: See personalize as well.)

Definitions from Wiktionary (personalization)

noun:  The act of personalizing something, or adapting it for somebody's needs or tastes.
noun:  (computing) The configuration of a software product to suit the needs or tastes of one specific user.
noun:  (dated) The act of personifying; personification.

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