Usually means: Setting low prices to enter market.
Definitions Related words Mentions
We found 8 dictionaries that define the word penetration pricing:

General (3 matching dictionaries)
  1. penetration pricing: Longman Dictionary of Contemporary English
  2. Penetration pricing: Wikipedia, the Free Encyclopedia
  3. penetration pricing: Wiktionary

Business (5 matching dictionaries)
  1. MoneyGlossary.com (No longer online)
  2. INVESTORWORDS (No longer online)
  3. Penetration Pricing: Management Dictionary
  4. Accounting, Business Studies and Economics Dictionary (No longer online)
  5. BusinessDictionary.com (No longer online)

Definitions from Wiktionary (penetration pricing)

noun:  A pricing strategy where the price of a product is initially set low to rapidly reach a wide fraction of the market and initiate word of mouth.

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