Usually means: Creative trick to attract attention.
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We found 30 dictionaries that define the word gimmick:

General (24 matching dictionaries)
  1. gimmick: Merriam-Webster
  2. gimmick: Oxford Learner's Dictionaries
  3. gimmick: American Heritage Dictionary of the English Language
  4. gimmick: Collins English Dictionary
  5. gimmick: Vocabulary.com
  6. Gimmick, gimmick: Wordnik
  7. gimmick: Cambridge Advanced Learner's Dictionary
  8. gimmick: Wiktionary
  9. gimmick: Webster's New World College Dictionary, 4th Ed.
  10. gimmick: The Wordsmyth English Dictionary-Thesaurus
  11. gimmick: Infoplease Dictionary
  12. gimmick: Dictionary.com
  13. gimmick: Online Etymology Dictionary
  14. gimmick: Cambridge Essential American English Dictionary
  15. Gimmick (album), Gimmick (disambiguation), Gimmick (film), Gimmick (professional wrestling), Gimmick, Gimmick: Wikipedia, the Free Encyclopedia
  16. gimmick: Rhymezone
  17. gimmick: AllWords.com Multi-Lingual Dictionary
  18. gimmick: FreeDictionary.org
  19. gimmick: Mnemonic Dictionary
  20. Gimmick: The Word Detective
  21. gimmick: TheFreeDictionary.com
  22. gimmick: Longman Dictionary of Contemporary English

Business (1 matching dictionary)
  1. gimmick: Legal dictionary

Computing (1 matching dictionary)
  1. gimmick: Encyclopedia

Miscellaneous (1 matching dictionary)
  1. Gimmick: Glossary of Terms in Parapsychology

Slang (3 matching dictionaries)
  1. gimmick, gimmick: Green’s Dictionary of Slang
  2. Gimmick: Street Terms: Drugs and the Drug Trade
  3. Gimmick: Urban Dictionary

(Note: See gimmicking as well.)

Definitions from Wiktionary (
)
American English Definition British English Definition
noun:  A trick or device used to attain some end.
noun:  A ploy or strategy used to attract attention or gain traction.
noun:  (electronics) A gimmick capacitor.
noun:  (Philippines) A night out with one's friends.
verb:  To rig or set up with a trick or device.

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