Usually means: Mutual marketing between complementary brands.
Definitions Related words Mentions
We found 6 dictionaries that define the word cross-promotion:

General (5 matching dictionaries)
  1. cross-promotion: Wordnik
  2. cross-promotion: Cambridge Advanced Learner's Dictionary
  3. Cross-promotion: Wikipedia, the Free Encyclopedia
  4. cross-promotion: Merriam-Webster
  5. cross-promotion: Wiktionary

Business (1 matching dictionary)
  1. BusinessDictionary.com (No longer online)

Definitions from Wiktionary (cross-promotion)

verb:  The advertising or publicising of products using other products or promotions.

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