Usually means: Process of losing existing customers.
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We found 14 dictionaries that define the word churns:

General (9 matching dictionaries)
  1. churns: Merriam-Webster
  2. churns: Collins English Dictionary
  3. churns: Vocabulary.com
  4. Churns, churns: Wordnik
  5. churns: Cambridge Advanced Learner's Dictionary
  6. churns: Wiktionary
  7. churns: Dictionary.com
  8. churns: Cambridge Essential American English Dictionary
  9. churns: TheFreeDictionary.com

Business (3 matching dictionaries)
  1. churns: Merriam-Webster Legal Dictionary
  2. churns: Legal dictionary
  3. churns: Financial dictionary

Computing (1 matching dictionary)
  1. churns: Encyclopedia

Miscellaneous (1 matching dictionary)
  1. churns: Idioms

(Note: See churn as well.)

Definitions from Wiktionary (churn)

verb:  (transitive) To agitate rapidly and repetitively, or to stir with a rowing or rocking motion; generally applies to liquids, notably cream.
verb:  (transitive, figuratively) To produce excessive and sometimes undesirable or unproductive activity or motion.
verb:  (intransitive) To move rapidly and repetitively with a rocking motion; to tumble, mix or shake.
verb:  (business, of a customer) To stop using a company's product or service.
verb:  (informal, travel, aviation) To repeatedly cancel and rebook a reservation in order to refresh ticket time limits or other fare rule restrictions.
verb:  (US, informal, finance, travel) To continually sign up for new credit cards in order to earn signup bonuses, airline miles, and other benefits.
verb:  (finance) To carry out wash sales in order to make the market appear more active than it really is.
noun:  A vessel used for churning, especially for producing butter.
noun:  A milk churn (container for the transportation of milk).
noun:  (business, uncountable) Customer attrition; the phenomenon or rate of customers leaving a company.
noun:  (telecommunications) The time when a consumer switches his/her service provider.
noun:  (telecommunications) The mass of people who are ready to switch carriers.
noun:  Cyclic activity that achieves nothing.
noun:  (historical) The last grain cut at harvest; kern.
▸ Also see churn


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