Definitions from Wiktionary (soft launch)

▸ noun:  (aeronautics) The launch of a missile in such a way that the rocket motor ignites outside of the launch tube, ejecting the missile non-explosively.
▸ noun:  (marketing) The release of a product or service (particularly software) to a limited audience, often in order to gain data on the product's usage and acceptance by customers.
▸ noun:  (informal) The subtle or ambiguous announcement of a romantic relationship, often via social media.
▸ verb:  Alternative form of soft-launch. [(transitive, marketing) To release (a product or service) to a limited audience.]



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