Usually means: Incentive paid to promote products.
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We found 5 dictionaries that define the word push money:

General (4 matching dictionaries)
  1. push money: Merriam-Webster
  2. push money: Collins English Dictionary
  3. push money: Wiktionary
  4. push money: TheFreeDictionary.com

Business (1 matching dictionary)
  1. BusinessDictionary.com (No longer online)

Definitions from Wiktionary (push money)

noun:  (business) Money paid to a salesperson in a retail outlet in exchange for their promoting a particular brand.

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