Usually means: Ability to be bought; marketability.
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We found 4 dictionaries that define the word purchasability:

General (4 matching dictionaries)
  1. purchasability: Collins English Dictionary
  2. purchasability: Wiktionary
  3. purchasability: Dictionary.com
  4. purchasability: TheFreeDictionary.com

Definitions from Wiktionary (purchasability)

noun:  The quality of being purchasable.

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