Usually means: Analysis of personality, values, attitudes.
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We found 17 dictionaries that define the word psychographics:

General (13 matching dictionaries)
  1. psychographics: Longman Dictionary of Contemporary English
  2. psychographics: Merriam-Webster
  3. psychographics: Oxford Learner's Dictionaries
  4. psychographics: American Heritage Dictionary of the English Language
  5. psychographics: Collins English Dictionary
  6. Psychographics, psychographics: Wordnik
  7. psychographics: Wiktionary
  8. psychographics: Webster's New World College Dictionary, 4th Ed.
  9. psychographics: The Wordsmyth English Dictionary-Thesaurus
  10. psychographics: Infoplease Dictionary
  11. psychographics: Dictionary.com
  12. Psychographics: Wikipedia, the Free Encyclopedia
  13. psychographics: TheFreeDictionary.com

Business (3 matching dictionaries)
  1. Psychographics: Moneyterms
  2. Psychographics: Radio Programming and Production
  3. BusinessDictionary.com (No longer online)

Medicine (1 matching dictionary)
  1. psychographics: Merriam-Webster Medical Dictionary

Definitions from Wiktionary (psychographics)

noun:  The use of demographics to obtain marketing data from people's attitudes, lifestyles etc.

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