Usually means: Percentage of emails opened successfully.
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We found 6 dictionaries that define the word open rate:

General (3 matching dictionaries)
  1. open rate: Merriam-Webster
  2. Open rate: Wikipedia, the Free Encyclopedia
  3. open rate: Wiktionary

Business (2 matching dictionaries)
  1. Glossary of Trade and Shipping Terms (No longer online)
  2. BusinessDictionary.com (No longer online)

Computing (1 matching dictionary)
  1. Webopedia (No longer online)

Definitions from Wiktionary (open rate)

noun:  (Internet marketing) A measure used by marketers as an indication of how many people "view" or "open" the electronic mail they send out.
noun:  (marketing) A similar measure applied to conventional advertising mail.

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