Definitions from Wiktionary (mindshare)

▸ noun:  The share (portion) of one's mind or headspace that has been garnered by a concept; the amount of attention or awareness that a concept gets in one's mind, especially in competition with the many other potential objects of attention, given the limits and opportunity cost of one's attention.
▸ noun:  (often, most especially) A consumer's awareness of a particular brand or product compared to that of its rivals.


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