Usually means: Innovative idea with mass appeal.
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We found 16 dictionaries that define the word high concept:

General (14 matching dictionaries)
  1. high-concept: Merriam-Webster
  2. high concept: Oxford Learner's Dictionaries
  3. high-concept: American Heritage Dictionary of the English Language
  4. high-concept, high-concept, high concept: Collins English Dictionary
  5. high-concept: Wordnik
  6. high concept: Wiktionary
  7. high-concept: Webster's New World College Dictionary, 4th Ed.
  8. high concept: Infoplease Dictionary
  9. high-concept, high concept: Dictionary.com
  10. High-concept, High concept: Wikipedia, the Free Encyclopedia
  11. high-concept: Stammtisch Beau Fleuve Acronyms
  12. high-concept, high concept: TheFreeDictionary.com

Art (1 matching dictionary)
  1. Movie Terminology Glossary (No longer online)

Slang (1 matching dictionary)
  1. high concept: Urban Dictionary

Definitions from Wiktionary (high concept)

noun:  An appealing idea for a work (such as a film or book) that can be understandably summarized in a few sentences or less.

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