Usually means: Winning support through emotional appeal.
Definitions Related words Mentions
We found 5 dictionaries that define the word hearts and minds:

General (4 matching dictionaries)
  1. hearts and minds: Merriam-Webster
  2. hearts and minds: Oxford Learner's Dictionaries
  3. hearts and minds: Wiktionary
  4. Hearts and Minds (Lost), Hearts and Minds (The Outer Limits), Hearts and Minds (Vietnam), Hearts and Minds (Vietnam War), Hearts and Minds (album), Hearts and Minds (film), Hearts and Minds, Hearts and minds (Iraq), Hearts and minds (concept): Wikipedia, the Free Encyclopedia

Slang (1 matching dictionary)
  1. hearts and minds: Urban Dictionary

Definitions from Wiktionary (hearts and minds)

noun:  People's private feelings and emotions, now especially those of a local population towards an invading or occupying military force.

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