Definitions from Wiktionary (hard launch)

▸ noun:  (aeronautics) The launch of a guided missile in such a way that the missile's rocket engine is ignited while still inside the launch assembly or tube.
▸ noun:  (marketing) The release of a product or service (particularly software) to the general public.
▸ noun:  (informal) The explicit announcement of a romantic relationship, often via social media.
▸ verb:  Alternative form of hard-launch. [(transitive, marketing) To release (a product or service) to the general public.]



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