Usually means: Innovative, low-cost, unconventional marketing tactics.
Definitions Related words Mentions
We found 7 dictionaries that define the word guerrilla marketing:

General (6 matching dictionaries)
  1. guerrilla marketing: Oxford Learner's Dictionaries
  2. guerrilla marketing: The Word Spy
  3. guerrilla marketing: Dictionary.com
  4. Guerrilla marketing: Wikipedia, the Free Encyclopedia
  5. guerrilla marketing: Longman Dictionary of Contemporary English
  6. guerrilla marketing: Wiktionary

Computing (1 matching dictionary)
  1. guerrilla marketing: Netlingo

Definitions from Wiktionary (guerrilla marketing)

noun:  An advertising strategy that uses unconventional interactions in order to promote a product or service.

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