Definitions from Wiktionary (evoked set)
▸ noun: (marketing) A small group of brands that consumers consider before making a purchase.
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▸ noun: (marketing) A small group of brands that consumers consider before making a purchase.
Similar:
mindshare,
top of mind awareness,
semantic memory,
brand image,
perceptual set,
motivation,
kidfluence,
experiential advertising,
evocationism,
totemics,
more...
Opposite:
▸ Words similar to evoked set
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▸ Wikipedia articles (New!)
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▸ Invented words related to evoked set