Definitions from Wiktionary (emotional pivot)
▸ noun: (advertising) one of four archetypal dramatic structures of commercials characterized by the ad’s deliberate use of negative emotions early in the ad to establish dramatic tension which allows the brand to resolve the negative situation and appear the hero or star at the end.
▸ noun: (advertising) a narrative structure used in commercials known as “star-type” advertising.
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▸ noun: (advertising) one of four archetypal dramatic structures of commercials characterized by the ad’s deliberate use of negative emotions early in the ad to establish dramatic tension which allows the brand to resolve the negative situation and appear the hero or star at the end.
▸ noun: (advertising) a narrative structure used in commercials known as “star-type” advertising.
Similar:
experiential advertising,
motivation,
subjective time,
psychodramatics,
volte-face,
framing effect,
reality distortion field,
pseudo-empathy,
emotionalization,
emotional reasoning,
more...
▸ Words similar to emotional pivot
▸ Usage examples for emotional pivot
▸ Idioms related to emotional pivot
▸ Wikipedia articles (New!)
▸ Words that often appear near emotional pivot
▸ Rhymes of emotional pivot
▸ Invented words related to emotional pivot