Usually means: Targeting lower-income consumer segments.
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We found 14 dictionaries that define the word downmarket:

General (13 matching dictionaries)
  1. downmarket: Oxford Learner's Dictionaries
  2. downmarket: Vocabulary.com
  3. downmarket: Wordnik
  4. downmarket: Cambridge Advanced Learner's Dictionary
  5. downmarket: Wiktionary
  6. downmarket: Dictionary.com
  7. Downmarket: Wikipedia, the Free Encyclopedia
  8. downmarket: Rhymezone
  9. downmarket: FreeDictionary.org
  10. downmarket: Mnemonic Dictionary
  11. downmarket: TheFreeDictionary.com
  12. downmarket: Longman Dictionary of Contemporary English

Slang (1 matching dictionary)
  1. Downmarket: Urban Dictionary

Definitions from Wiktionary (
)
American English Definition British English Definition
adjective:  Designed for low-income consumers.
adjective:  Of, or relating to the less prestigious sector of the market.
adverb:  Towards the less prestigious sector of the market.
verb:  (transitive) To render or become downmarket.

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