Usually means: Marketing across multiple communication platforms.
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We found 6 dictionaries that define the word cross-channel:

General (6 matching dictionaries)
  1. cross-channel, cross-Channel: Collins English Dictionary
  2. Cross-Channel, Cross-channel, cross-channel, cross-Channel: Wordnik
  3. cross-channel, cross-Channel: Cambridge Advanced Learner's Dictionary
  4. cross-channel: Wiktionary
  5. cross-Channel: TheFreeDictionary.com

Definitions from Wiktionary (cross-Channel)

adjective:  That travels across a channel of water; relating to somewhere on the opposite side of the channel
adjective:  (British) Relating to the English Channel; to, from, or on the Continent; involving both Britain and the Continent, especially France
adjective:  (chiefly Ireland, dated in British) Relating to the body of water between the islands of Great Britain and Ireland (the Irish Sea, Saint George's Channel, and the North Channel); to, from, or in the other of the two islands
adjective:  (UK) Usually relating to anything that takes place across the English Channel, as opposed to other channels.

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