Usually means: Percentage of visitors who convert.
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We found 13 dictionaries that define the word conversion rate:

General (3 matching dictionaries)
  1. conversion rate: Wiktionary
  2. Conversion rate (chemistry), Conversion rate: Wikipedia, the Free Encyclopedia
  3. conversion rate: Longman Dictionary of Contemporary English

Business (3 matching dictionaries)
  1. Travel Industry Dictionary (No longer online)
  2. BusinessDictionary.com (No longer online)
  3. WebmasterWorld Webmaster and Search Engine Glossary (No longer online)

Computing (6 matching dictionaries)
  1. conversion rate: Netlingo
  2. conversion rate: CCI Computer
  3. Marketing Terms.com - Internet Marketing Dictionary (No longer online)
  4. Webopedia (No longer online)
  5. Technopedia (No longer online)
  6. Conversion rate (chemistry), conversion rate: Encyclopedia

Tech (1 matching dictionary)
  1. AUTOMOTIVE TERMS (No longer online)

Definitions from Wiktionary (conversion rate)

noun:  (marketing) The proportion of visitors to a website who take an action desired by the marketers, such as buying a product or subscribing to a newsletter.

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