Usually means: Slogan or phrase capturing essence.
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We found 6 dictionaries that define the word catchline:

General (5 matching dictionaries)
  1. catchline: Oxford Learner's Dictionaries
  2. catchline: Wordnik
  3. catchline: Wiktionary
  4. catchline: Infoplease Dictionary
  5. catchline: Dictionary.com

Business (1 matching dictionary)
  1. Accounting, Business Studies and Economics Dictionary (No longer online)

Definitions from Wiktionary (catchline)

noun:  A short line of text designed to catch the eye, especially one used as an advertising slogan.
noun:  (printing) A temporary note at the top of a page or galley proof to identify it.

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