Definitions from Wiktionary (brand stretch)
▸ noun: (advertising) the degree to which an advertiser alters consumer perceptions of a brand without alienating the consumer by creating messages that do not fit with the brand's image.
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▸ noun: (advertising) the degree to which an advertiser alters consumer perceptions of a brand without alienating the consumer by creating messages that do not fit with the brand's image.
Similar:
brand linkage,
branding,
brandstanding,
brandwidth,
store brand,
brandscape,
subbrand,
house brand,
brand equity,
franchise,
more...
Opposite:
▸ Words similar to brand stretch
▸ Usage examples for brand stretch
▸ Idioms related to brand stretch
▸ Wikipedia articles (New!)
▸ Words that often appear near brand stretch
▸ Rhymes of brand stretch
▸ Invented words related to brand stretch