Usually means: Designed to attract and please.
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We found 10 dictionaries that define the word ad captandum:

General (9 matching dictionaries)
  1. ad captandum: Merriam-Webster
  2. ad captandum: Wordnik
  3. ad captandum: Wiktionary
  4. Ad captandum: Dictionary.com
  5. Ad captandum: Online Plain Text English Dictionary
  6. Ad captandum: AllWords.com Multi-Lingual Dictionary
  7. ad captandum: FreeDictionary.org
  8. Ad captandum: TheFreeDictionary.com
  9. ad captandum: Merriam-Webster

Business (1 matching dictionary)
  1. ad captandum: Legal dictionary

Definitions from Wiktionary (ad captandum)

adjective:  Attempting to win popular favour, or to take in the public.

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