Usually means: Bias hiding racial views polling.
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We found 4 dictionaries that define the word Bradley effect:

General (4 matching dictionaries)
  1. Bradley effect: Collins English Dictionary
  2. bradley-effect: Wordnik
  3. Bradley effect: Wikipedia, the Free Encyclopedia
  4. Bradley effect: Wiktionary

Definitions from Wiktionary (Bradley effect)

noun:  (US, politics) A theory concerning observed discrepancies between opinion polls and election outcomes, according to which some white voters who intend to vote for a white candidate may tell pollsters that they are undecided or likely to vote for a non-white candidate, for fear of being accused of racism.

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