Usually means: Financial concerns affecting personal budgets.
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We found 6 dictionaries that define the word pocketbook issue:

General (6 matching dictionaries)
  1. pocketbook issue: Vocabulary.com
  2. pocketbook issue: Dictionary.com
  3. pocketbook issue: FreeDictionary.org
  4. pocketbook issue: Mnemonic Dictionary
  5. pocketbook issue: TheFreeDictionary.com
  6. pocketbook issue: Wiktionary

Definitions from Wiktionary (pocketbook issue)

noun:  (politics) Synonym of bread-and-butter issue

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