Definitions from Wiktionary (decoy effect)
▸ noun: (marketing) The phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated: that is, the third option is inferior in all respects to one option, but, in comparison to the other, it is inferior in some respects and superior in others.
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▸ noun: (marketing) The phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated: that is, the third option is inferior in all respects to one option, but, in comparison to the other, it is inferior in some respects and superior in others.
Similar:
demand characteristic,
accepted pairing,
Pepsi paradox,
counterfinality,
counterattraction,
halo effect,
dilemma,
counterdisposition,
cognitive dissonance,
counterdecision,
more...
Opposite:
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