Usually means: Prompt encouraging specific audience response.
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We found 7 dictionaries that define the word call to action:

General (5 matching dictionaries)
  1. call to action: Dictionary.com
  2. Call to Action, Call to action (marketing), Call to action (political), Call to action: Wikipedia, the Free Encyclopedia
  3. call to action: Wiktionary

Business (2 matching dictionaries)
  1. Call to Action: E-Commerce and Marketing Dictionary of Terms
  2. BusinessDictionary.com (No longer online)

Definitions from Wiktionary (call to action)

noun:  An appeal for action.
noun:  (marketing) A design (words, picture, or otherwise) to prompt an immediate response or encourage an immediate sale.

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