Definitions from Wiktionary (roll out)

▸ verb:  (transitive, intransitive) To deploy or release (a new film or software, etc.); to launch (a product or service), especially in a gradual fashion across multiple regions.
▸ verb:  (intransitive, informal) To leave a place at a leisurely pace.
▸ verb:  Used other than figuratively or idiomatically: see roll, out.
▸ verb:  (intransitive, bowling, of a ball) To use up too much energy when first bowled and to therefore not finish strongly.
▸ Also see roll_out

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