Usually means: Marketing products before official launch.
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We found 6 dictionaries that define the word preselling:

General (6 matching dictionaries)
  1. preselling: Merriam-Webster
  2. preselling: Collins English Dictionary
  3. preselling: Wordnik
  4. preselling: Wiktionary
  5. preselling: Dictionary.com
  6. preselling: TheFreeDictionary.com

(Note: See presell as well.)

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Definitions from Wiktionary (presell)

▸ verb:  To sell or obtain commitments to buy in advance of a formal offer to sell.
▸ Also see presell


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