Definitions from Wikipedia (Yield management)

▸ noun:  a variable pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, time-limited resource (such as airline seats, hotel room reservations, or advertising inventory).Netessine, S. and R. Shumsky, "Introduction to the Theory and Practice of Yield Management" INFORMS Transactions on Education, Vol.


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