Definitions from Wiktionary (pinkwash)

▸ verb:  (transitive) To cover in a coat of pink paint.
▸ verb:  (transitive) To promote consumer goods and services using support of breast cancer-related charities.
▸ verb:  (LGBTQ, transitive) To tout the gay-friendliness of something in an attempt to downplay or soften aspects of it considered negative.



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