Quick definitions from WordNet (charm)

▸ noun:  something believed to bring good luck
▸ noun:  attractiveness that interests or pleases or stimulates
▸ noun:  a verbal formula believed to have magical force ("Inscribed around its base is a charm in Balinese")
▸ verb:  control by magic spells, as by practicing witchcraft
▸ verb:  induce into action by using one's charm ("She charmed him into giving her all his money")
▸ verb:  protect through supernatural powers or charms
▸ verb:  attract; cause to be enamored
▸ name:  A surname (very rare: popularity rank in the U.S.: #52475)

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▸ Also see charm